"Hillary, Please Help Pollard"

Itamar Eichner - Yediot Achronot - July 15, 2012

When the American Secretary of State Hillary Clinton arrives tonight, she will be greeted by a huge billboard: "Welcome Secretary Clinton. Please help to free Pollard". The Committee to Free Pollard turned to Guy Baram of the "Baram Original Advertising" group and asked him to hang the humongous sign on the buildings at the entrance to Jerusalem. Baram in turn approached the "Isracard Group" and the "Zol uBigadol" Group which were renting the advertising space and asked them to allow the Pollard sign to replace their advertisement temporairily. The two companies responded positively allowing the Pollard billboard to replace their own campaign for 5 days.